NBAY 6090

Last Updated

  • Schedule of Classes - November 4, 2026 7:06PM EST

NBAY 6090
Digital Marketing

Course information provided by the 2026-2027 Catalog.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.


Enrollment Information Enrollment limited to: Johnson Cornell Tech students.

Last 4 Terms Offered 2025FA, 2024FA, 2023FA, 2022FA

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15003 NBAY 6090   LEC 001

  •  
    • MW
    • Jan 25 - Mar 16, 2027

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. Limited seats are open for Non-MBA students and will be reviewed for enrollment during Open Enrollment.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027. Students are required to obtain faculty permission to add/drop after February 1, 2027. If you drop after February 22, 2027, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15004 NBAY 6090   LEC 002

  •  
    • MW
    • Jan 25 - Mar 16, 2027

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master of Business Administration (MBA) students. Limited seats are open for Non-MBA students and will be reviewed for enrollment during Open Enrollment.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027. Students are required to obtain faculty permission to add/drop after February 1, 2027. If you drop after February 22, 2027, you will also receive a “W” on your transcript.