NBA 6930

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBA 6930
Strategy and Tactics of Pricing

Course information provided by the 2026-2027 Catalog.

Pricing is one of the most powerful levers that a firm can use to maximize profits. However, this opportunity to impact profits often remains untapped as many managers do not know how to improve upon historical pricing practices within their companies and industries. This course prepares students to address both strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts - as management consultants, product managers, entrepreneurs, business-unit managers and M&A advisors. The course is structured around three modules: Pricing Analysis, Price Structures and Metrics, and Price Management. The course uses a mix of lectures, case discussions, mini-cases, analytical exercises, and covers pricing across a broad spectrum of industries involving both B2C and B2B and from both economic and psychological perspectives. (MHA-EL)


Enrollment Information Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS) and graduate students.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15091 NBA 6930   LEC 001

  •  
    • TR
    • Mar 17 - May 11, 2027

    • Bohling, T

  • Instruction Mode: In Person

    Priority given to: Master of Business Administration (MBA) students during pre-enrollment.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15092 NBA 6930   LEC 002

  •  
    • TR
    • Mar 17 - May 11, 2027

    • Bohling, T

  • Instruction Mode: In Person

    Priority given to: Master of Business Administration (MBA) students during pre-enrollment.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.