NBA 6682

NBA 6682

Course information provided by the 2026-2027 Catalog.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations. (MHA-EL)


Enrollment Information Enrollment limited to: Master of Business Administration (MBA) and graduate students with priority given to MBA students during pre-enrollment.

Last 4 Terms Offered 2026FA, 2026SP, 2025FA, 2025SP

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 15139 NBA 6682   LEC 001

    • T
    • Jan 25 - Mar 16, 2027
    • Karamanis, T

  • Instruction Mode: In Person

    Priority given to: Master of Business Administration (MBA) students during pre-enrollment. *Must Attend First Class*
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027. Students are required to obtain faculty permission to add/drop after February 1, 2027. If you drop after February 22, 2027, you will also receive a “W” on your transcript.

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 15140 NBA 6682   LEC 003

    • R
    • Jan 25 - Mar 16, 2027
    • Karamanis, T

  • Instruction Mode: In Person

Syllabi: none
  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 15141 NBA 6682   LEC 002

    • T
    • Mar 17 - May 11, 2027
    • Karamanis, T

  • Instruction Mode: In Person

    Priority given to: Master of Business Administration (MBA) students during pre-enrollment. *Must Attend First Class*
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.