NBA 6045

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

NBA 6045
Innovation and New Product Management

Course information provided by the 2026-2027 Catalog.

The objective of this course is to build a foundational understanding of the product management function in modern organizations. This course takes a consumer-centric and data-driven approach to the challenge of developing and launching new products into the market, as well as managing them over their lifecycle. Focusing mainly (but not exclusively) on technology companies interested in pursuing growth, we will discuss the steps needed to develop and bring products to market, including understanding customer needs to create mutual value, conducting demand forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. To bridge theory and practice, class sessions will interweave lectures, case discussions, in-class exercises, and guest speakers. Deliverables include individual and groups assignments and a final group project.


Enrollment Information Enrollment limited to: Master of Business Administration (MBA) and graduate students.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 15178 NBA 6045   LEC 001

  •  
    • MW
    • Mar 17 - May 11, 2027

    • Kankanhalli, S

  • Instruction Mode: In Person

    Master of Business Administration (MBA) students have priority during pre-enrollment.
    Add/Drop dates: 9:00am, January 19, 2027 - 11:59pm, February 1, 2027, with an additional add/drop period 9:00am, March 17, 2027 - 11:59pm, March 24, 2027. Students are required to obtain faculty permission to add/drop after March 24, 2027. If you drop after April 14, 2027, you will also receive a “W” on your transcript.