HADM 4480

Brand Management

Course Description

Course information provided by the 2026-2027 Catalog.

Brands have become the central organizing principle of most hospitality organizations, guiding many decision and actions. This elective course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises and research presentations, you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts as well as reading and presenting brand management research to give you the skills to incorporate both industry practices and insight from empirical articles into your brand management toolkit.

Prerequisites HADM 2430 or HADM 2410 or AEM 2400 or AEM 2420.

Forbidden Overlaps AEM 3121, HADM 4480

Enrollment Information Priority given to: juniors and seniors.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2021FA

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