HADM 3470

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

HADM 3470
Consumer Behavior

Course information provided by the 2026-2027 Catalog.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.


Prerequisites HADM 2430 or HADM 2410 or AEM 2400 or AEM 2420 or equivalent.

Forbidden Overlaps AEM 3400, HADM 3435, HADM 3470

Enrollment Information Enrollment limited to: juniors and seniors.

Last 4 Terms Offered 2025FA, 2025SP, 2024SP, 2023SP

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Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 6470

  • 3 Credits Opt NoAud

  • 15649 HADM 3470   LEC 001

  •  
    • MW
    • Jan 25 - May 11, 2027

    • Rifkin, J

  • Instruction Mode: In Person