BANA 6340

Last Updated

  • Schedule of Classes - October 15, 2026 7:07PM EDT

BANA 6340
Customer Analytics

Course information provided by the 2026-2027 Catalog.

The term Customer Centric is synonymous with proactive business strategy worldwide. Primarily due to advances in technology, we are experiencing a fundamental shift in business, i.e., the shift from focusing on the product towards focusing on the individual customer as the most critical unit of analysis, in both the Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors. This course aims students to understand the analytical tools for different aspects of customer centricity: as part of a knowledge management system (understanding the customer), as part of the development of strategic competence as a learning organization (building a customer-centric culture), and as a foundation for corporate strategy development and execution (serving the customer).


Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  •  5858 BANA 6340   LEC 005

    • MT
    • Jan 25 - Jan 26, 2027

    • Park, Y

    • R
    • Jan 28, 2027

    • Park, Y

    • MT
    • Feb 1 - Feb 2, 2027

    • Park, Y

    • R
    • Feb 4, 2027

    • Park, Y

  • Instruction Mode: In Person

    Enrollment limited to: Master's of Business Analytics (MSBA) New York City full-time residential program.

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