AEM 4015

Last Updated

  • Schedule of Classes - November 9, 2026 7:06PM EST

AEM 4015
Customer Analytics and Strategy

Course information provided by the 2026-2027 Catalog.

Aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students with how customer relationship management (CRM) can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of CRM through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, strategy, marketing and retailing, as well as for entrepreneurs.


Prerequisites AEM 2400 and AEM 2100; or equivalents.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2023SP

Learning Outcomes

  • Develop essential skills to collect, analyze, and act on customer information.
  • Identify how customer strategy creates value for organizations and customers.
  • Evaluate the success of the relationship management efforts.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6340

  • 1.5 Credits GradeNoAud

  • 15151 AEM 4015   LEC 001

  •  
    • M
    • Mar 22, 2027

    • Park, Y

    • M
    • Mar 22, 2027

    • Park, Y

    • M
    • Apr 5, 2027

    • Park, Y

    • M
    • Apr 5, 2027

    • Park, Y

    • M
    • Apr 12, 2027

    • Park, Y

    • M
    • Apr 12, 2027

    • Park, Y

    • M
    • Apr 19, 2027

    • Park, Y

    • M
    • Apr 19, 2027

    • Park, Y

    • M
    • Apr 26, 2027

    • Park, Y

    • M
    • Apr 26, 2027

    • Park, Y

    • M
    • May 3, 2027

    • Park, Y

    • M
    • May 3, 2027

    • Park, Y

    • M
    • May 10, 2027

    • Park, Y

    • M
    • May 10, 2027

    • Park, Y

  • Instruction Mode: Hybrid-Online and In Person

Syllabi: none

  •   Seven Week - Second.  Combined with: NBA 6340

  • 1.5 Credits GradeNoAud

  • 15152 AEM 4015   LEC 002

  •  
    • M
    • Mar 22, 2027

    • Park, Y

    • M
    • Apr 5, 2027

    • Park, Y

    • M
    • Apr 12, 2027

    • Park, Y

    • M
    • Apr 19, 2027

    • Park, Y

    • M
    • Apr 26, 2027

    • Park, Y

    • M
    • May 3, 2027

    • Park, Y

    • M
    • May 10, 2027

    • Park, Y

  • Instruction Mode: Hybrid-Online and In Person