TECH 5240

Last Updated

  • Schedule of Classes - December 12, 2025 7:07PM EST

TECH 5240
Branding for Products

Course information provided by the 2025-2026 Catalog.

This course is designed to help students understand the strategic and practical aspects of designing a brand and an interface. We will cover the principles of brand strategy and brand design, user experience and interface design (UX/UI), and how to build a brand for the customer of the 21st century.


Prerequisites TECH 5900.

Enrollment Priority Enrollment limited to: Cornell Tech students.

Last 4 Terms Offered 2025SP, 2024SP, 2022SP, 2021SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1 Credit GradeNoAud

  • 18668 TECH 5240   LEC 030

  •  
    • F
    • Apr 10 - Apr 24, 2026

    • Inamoto, R

  • Instruction Mode: In Person

    Enrollment Limited to Cornell Tech Master's Students Only. Please note 1st Year Jacobs Students do not enroll in Studio Electives in your SPYR1, you will enroll in studio electives in Year 2.