TECH 5240

Last Updated

  • Schedule of Classes - January 23, 2026 7:06PM EST

TECH 5240
Branding for Products

Course information provided by the 2025-2026 Catalog.

This course is designed to help students understand the strategic and practical aspects of designing a brand and an interface. We will cover the principles of brand strategy and brand design, user experience and interface design (UX/UI), and how to build a brand for the customer of the 21st century.


Prerequisites TECH 5900.

Enrollment Priority Enrollment limited to: Cornell Tech students.

Last 4 Terms Offered 2026SP, 2025SP, 2024SP, 2022SP

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Syllabi:

  •   Seven Week - Second. 

  • 1 Credit GradeNoAud

  • 18668 TECH 5240   LEC 030

  •  
    • F
    • Apr 10 - Apr 24, 2026

    • Inamoto, R

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech Master's students. Please note first-year Jacobs students do not enroll in Studio Electives in your SPYR1, you will enroll in studio electives in Year 2.