NBAY 6630

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBAY 6630
Behavioral Economics in Decision Making

Course information provided by the 2025-2026 Catalog.

This course on behavioral economics delves into its growing influence in business, particularly in product design, customer experiences, and managerial decision-making. Designed to cater to diverse student backgrounds and career goals, the course begins by exploring key theories and insights in behavioral economics. It then transitions to practical applications within business contexts. Emphasizing the applied application of behavioral economics insights, the course includes case studies for in-class discussion and hands-on projects like behavioral audits, A/B test design, and proposing behavioral solutions. It is particularly beneficial for students aspiring to careers in product development, data science, consulting, product marketing, or entrepreneurship.


Enrollment Priority Enrollment limited to: Cornell Tech students, and Johnson students studying at Cornell Tech.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 15254 NBAY 6630   LEC 001

  •  
    • M
    • Jan 20 - Mar 10, 2026

    • Shu, S

    • W
    • Feb 25, 2026

    • Shu, S

  • Instruction Mode: In Person

    Enrollment limited to: Open to all Cornell Tech students and Dual Campus students.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, January 27, 2026. Students are required to obtain faculty permission to add/drop after January 27, 2026. If you drop after February 18, 2026, you will also receive a “W” on your transcript.