NBAY 5400

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBAY 5400
SMARTech Weekends (Strategy for Media, Art, Retail Technology)

Course information provided by the 2025-2026 Catalog.

This course is for future leaders who understand that technology decisions in media, art, and retail ripple far beyond balance sheets. We will examine how digital technologies are transforming media, art, and retail —industries that don't just drive economic value, but fundamentally shape how we experience the world, express identity, and connect with one another. Students will analyze and understand the strategic implications of emerging technologies in these sectors and the opportunities and challenges they create at the intersection of culture and commerce. The course combines rigorous case analysis to derive conceptual frameworks – drawing from the case studies written by the instructor – with hands-on fieldwork, projects and insights from industry speakers. This course is ideal for students interested in entrepreneurship, strategy, or leadership roles where business decisions carry cultural weight. Whether you aspire to launch a creative venture, lead innovation at an established brand, or advise these industries through consulting or investing, you'll gain frameworks for navigating the complex intersection of technology, culture, and commerce.


Last 4 Terms Offered 2025SP, 2024SP, 2023SP

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Syllabi: none

  •   Seven Week - First. 

  • 3 Credits GradeNoAud

  • 15263 NBAY 5400   LEC 001

    • F
    • Feb 6, 2026

    • Khaire, M

    • S
    • Feb 7, 2026

    • Khaire, M

    • S
    • Feb 7, 2026

    • Khaire, M

    • S
    • Feb 21, 2026

    • Khaire, M

    • Su
    • Feb 22, 2026

    • Khaire, M

    • F
    • Mar 13, 2026

    • Khaire, M

    • S
    • Mar 14, 2026

    • Khaire, M

    • S
    • Mar 14, 2026

    • Khaire, M

  • Instruction Mode: In Person

    Enrollment by application. Limited to: Cornell Tech MBA students & 2 year MBA residential students only. This course counts as a Management Science Elective. Any drop request on or after January 28, 2026 will be processed as a withdrawal with a "W" grade on your transcript.
    Must attend all sessions in their entirety.

    Department Consent Required (Add)