NBA 6930

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBA 6930
Strategy and Tactics of Pricing

Course information provided by the 2025-2026 Catalog.

Pricing is one of the most powerful levers that a firm can use to maximize profits. However, this opportunity to impact profits often remains untapped as many managers do not know how to improve upon historical pricing practices within their companies and industries. This course prepares students to address both strategic and tactical pricing issues and to identify profit-boosting changes in pricing practices across a range of professional contexts - as management consultants, product managers, entrepreneurs, business-unit managers and M&A advisors. The course is structured around three modules: Pricing Analysis, Price Structures and Metrics, and Price Management. The course uses a mix of lectures, case discussions, mini-cases, analytical exercises, and covers pricing across a broad spectrum of industries involving both B2C and B2B and from both economic and psychological perspectives.


Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17496 NBA 6930   LEC 001

  •  
    • TR
    • Mar 11 - May 5, 2026

    • Bohling, T

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.