NBA 6921
Last Updated
- Schedule of Classes - October 31, 2025 7:07PM EDT
Classes
NBA 6921
Course Description
Course information provided by the 2025-2026 Catalog.
With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.
Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022FA
Seven Week - First.
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Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 20 - Mar 10, 2026
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.
Seven Week - First.
-
Credits and Grading Basis
1.5 Credits GradeNoAud(Letter grades only (no audit))
-
Class Number & Section Details
-
Meeting Pattern
- TR
- Jan 20 - Mar 10, 2026
Instructors
Manzoor, E
-
Additional Information
Instruction Mode: In Person
Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.
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