NBA 6921

NBA 6921

Course information provided by the 2025-2026 Catalog.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.


Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022FA

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 17559 NBA 6921   LEC 001

    • TR
    • Jan 20 - Mar 10, 2026
    • Manzoor, E

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 17560 NBA 6921   LEC 002

    • TR
    • Jan 20 - Mar 10, 2026
    • Manzoor, E

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA), Johnson Master of Professional Studies (MPS), and graduate students. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.