NBA 6480

NBA 6480

Course information provided by the 2025-2026 Catalog.

This course is for students looking to work in Product management in Tech companies or in companies which provide digital products and services. It is also a suitable class for those considering a career in Digital/Tech consulting. The class consists of lectures and training on how to be an effective Product Manager for digital products and services through a combination of lectures, guest speakers and a semester long hands-on project. The Project is a simulation of what a Product manager would do in real life at a tech company with deliverables which are similar to what they would have at work. The Project deliverables will be in sync with what is taught in the class lectures. The Project teams will comprise students from different backgrounds including having Masters students from Information sciences to reflect a real-life team in the workplace. Guest speakers will share their experiences and learnings as Product managers, Product Strategists, Digital Transformation experts, Technology Consultants etc.


Enrollment Priority Enrollment limited to: Johnson MBA DTI Immersion students.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

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Syllabi: none
  •   Regular Academic Session. 

  • 4 Credits GradeNoAud

  • 17487 NBA 6480   LEC 001

    • M
    • Jan 20 - May 5, 2026
    • Bayne, J

      Kastoun, C

      Luthra, V

    • W
    • Jan 20 - Mar 18, 2026
    • Bayne, J

      Kastoun, C

      Luthra, V

    • W
    • Mar 25, 2026
    • Bayne, J

      Kastoun, C

      Luthra, V

    • W
    • Apr 8 - Apr 29, 2026
    • Bayne, J

      Kastoun, C

      Luthra, V

  • Instruction Mode: In Person

    Enrollment limited to: first-year Master of Business Administration (MBA) students Digital Technology Immersion (DTI) Students Only. Master of Engineering (M.Eng.) and Master of Professional Studies (MPS) students in Information Science by permission of instructor. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.