NBA 6340

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBA 6340
Customer Analytics and Strategy

Course information provided by the 2025-2026 Catalog.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.


Prerequisites NCC 5010, NCC 5030, or equivalent.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 12168 NBA 6340   LEC 001

  •  
    • TR
    • Jan 20 - Mar 10, 2026

    • Park, Y

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students, and seniors. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, January 27, 2026. Students are required to obtain faculty permission to add/drop after January 27, 2026. If you drop after February 18, 2026, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 12169 NBA 6340   LEC 002

  •  
    • TR
    • Jan 20 - Mar 10, 2026

    • Park, Y

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students, and seniors. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, January 27, 2026. Students are required to obtain faculty permission to add/drop after January 27, 2026. If you drop after February 18, 2026, you will also receive a “W” on your transcript.