NBA 6260

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBA 6260
Consumer Behavior

Course information provided by the 2025-2026 Catalog.

How do you grab people's attention, increase someone's motivation, or boost customer satisfaction? Drawing on psychology, marketing, and economics, this course provides future managers, analysts, consultants, and advisors with strategic insights for influencing customer behavior within and outside of traditional marketing problems. By the end of this seven-week course, students will be able to (1) analyze theoretical and empirical findings on consumer behavior and (2) apply these insights to provide novel recommendations for how companies can change customer behavior. Along the way, students will be challenged to think differently about how people arrive at the judgments and choices they do, and how these choices ultimately affect their well-being. Students will also be able to assess themselves as a target of influence from marketers and media, gaining insights into their own decisions and behavior. The premise of the course is that understanding consumer psychology has powerful business and personal implications.


Last 4 Terms Offered 2024SP, 2023SP, 2021FA, 2020FA

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 17482 NBA 6260   LEC 001

  •  
    • T
    • Jan 20 - Mar 10, 2026

    • Rifkin, J

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, January 27, 2026. Students are required to obtain faculty permission to add/drop after January 27, 2026. If you drop after February 18, 2026, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 17483 NBA 6260   LEC 002

  •  
    • T
    • Jan 20 - Mar 10, 2026

    • Rifkin, J

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, January 27, 2026. Students are required to obtain faculty permission to add/drop after January 27, 2026. If you drop after February 18, 2026, you will also receive a “W” on your transcript.