NBA 6240

Last Updated

  • Schedule of Classes - December 7, 2025 7:07PM EST

NBA 6240
Strategic Product and Marketing Immersion

Course information provided by the 2025-2026 Catalog.

This immersion course is essential for students going into product management (tech) or brand management (consumer goods) careers. Many of our students are successfully placed in jobs in companies such as Amazon, Apple, American Express, Bayer, Colgate, Citibank, General Mills, Google, Microsoft, S C Johnson, Unilever, Verizon, or early-stage startups. Students interested in general management and those who plan to start their own businesses might also find this course useful. This course introduces students to the frameworks that address how to identify target customers, launch new products, run A/B tests to prove out growth strategies, write positioning statements, build brands, manage product portfolios, and optimize both digital and non-digital marketing activities. The course entails lectures, guest speakers, and a team-based, semester-long consulting project focused on a marketing or product management challenge.


Prerequisites all of the following: NCC 5000, NCC 5010, NCC 5020, NCC 5030, and NCC 5060, or permission of instructor.

Enrollment Priority Enrollment limited to: first-year MBA students.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 4 Credits GradeNoAud

  • 17481 NBA 6240   LEC 001

    • M
    • Jan 20 - May 5, 2026

    • Hooker, D

      Kankanhalli, S

    • W
    • Jan 28, 2026

    • Hooker, D

      Kankanhalli, S

    • W
    • Feb 4, 2026

    • Hooker, D

      Kankanhalli, S

    • W
    • Apr 8, 2026

    • Hooker, D

      Kankanhalli, S

    • W
    • Apr 22, 2026

    • Hooker, D

      Kankanhalli, S

  • Instruction Mode: In Person

    Enrollment limited to: First-year Master of Business Administration (MBA) students; Strategic Product and Marketing Immersion (SPMI) students only. Drop date: January 12, 2026 at 11:59pm. Students are required to obtain faculty permission to add/drop after January 12, 2026. If you drop after March 18, 2026, you will also receive a "W' on your transcript. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)