NBA 6200

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBA 6200
Marketing Research

Course information provided by the 2025-2026 Catalog.

The course is aimed at students who are interested in pursuing activities in marketing strategy and analytics. The primary objective of this course is to provide students how marketing research can help drive strategic business and marketing decisions. Students will be exposed to the practical side of marketing research (e.g., research design, qualitative research, survey research, marketing analytics) through case studies, hands-on exercises, and projects. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.


Prerequisites NCC 5010, NCC 5030, or equivalent.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 17479 NBA 6200   LEC 001

  •  
    • TR
    • Jan 20 - May 5, 2026

    • Park, Y

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) students, graduate students, seniors, and juniors. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.