NBA 6090

Last Updated

  • Schedule of Classes - December 6, 2025 7:07PM EST

NBA 6090
Digital Marketing

Course information provided by the 2025-2026 Catalog.

The purpose of this class is to introduce fundamental concepts in digital marketing and prepare students for roles as a marketer, entrepreneur, or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Through case studies, lectures, and guest speakers, students will develop skills and a plan for interviewing with established firms or starting a technology venture. Each year this course will highlight emerging digital technology as an anchor for the speakers and the assignments, such as the interaction of AI and digital marketing.


Last 4 Terms Offered 2025SP, 2023FA, 2022FA, 2021FA

View Enrollment Information

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits GradeNoAud

  • 11774 NBA 6090   LEC 001

  •  
    • TR
    • Mar 11 - May 5, 2026

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Master of Business Administration (MBA) students.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits GradeNoAud

  • 11775 NBA 6090   LEC 002

  •  
    • TR
    • Mar 11 - May 5, 2026

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Master of Business Administration (MBA) students.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second.  Combined with: AEM 4095

  • 1.5 Credits GradeNoAud

  • 11776 NBA 6090   LEC 003

  •  
    • TR
    • Mar 11 - May 5, 2026

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Johnson Master of Business Administration (MBA) students.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 18439 NBA 6090   LEC 004

  •  
    • TR
    • Mar 11 - May 5, 2026

    • Bondi, T

  • Instruction Mode: In Person

    Enrollment limited to: Cornell Tech MBA Students.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.