NBA 6045

Last Updated

  • Schedule of Classes - December 7, 2025 7:07PM EST

NBA 6045
Innovation and New Product Management

Course information provided by the 2025-2026 Catalog.

The objective of this course is to build a foundational understanding of the product management function in modern organizations. This course takes a consumer-centric and data-driven approach to the challenge of developing and launching new products into the market, as well as managing them over their lifecycle. Focusing mainly (but not exclusively) on technology companies interested in pursuing growth, we will discuss the steps needed to develop and bring products to market, including understanding customer needs to create mutual value, conducting demand forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. To bridge theory and practice, class sessions will interweave lectures, case discussions, in-class exercises, and guest speakers. Deliverables include individual and groups assignments and a final group project.


Last 4 Terms Offered 2025SP, 2024SP

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Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17575 NBA 6045   LEC 001

  •  
    • MW
    • Mar 11 - May 5, 2026

    • Kankanhalli, S

  • Instruction Mode: In Person

    Enrollment limited to: Master of Business Administration (MBA) and graduate students.
    Add/Drop dates: 9:00am, January 13, 2026 - 11:59pm, January 27, 2026 with an additional add/drop period 9:00am, March 11, 2026 – 11:59pm, March 18, 2026. Students are required to obtain faculty permission to add/drop after March 18, 2026. If you drop after April 8, 2026, you will also receive a “W” on your transcript.