NBA 5790

Applied Principles of Business Strategy

Course Description

Course information provided by the 2025-2026 Catalog.

This course builds on the concepts covered in the core strategy course, NCC 5090. It is designed to further develop and refine skills for analyzing, formulating, and implementing business strategies - and is organized into four modules. Module 1 focuses on the entire ecosystem of strategy, including the strategy process, the key tools for strategic analysis, the key frameworks for strategy formulation, and the key levers for strategy implementation. Module 2 goes deep into competitive games and research findings on what constitutes a successful strategy. Module 3 focuses on strategy implementation, including decision-driven design models as the key linkage between strategy and organization, as well as repeatable models as the key engine to successful execution. In addition, a methodology for change management will be introduced, illustrated, and put into practice. Module 4 focuses on strategy and transformations in a turbulent, post-globalized, digital, and stakeholder-driven world. Each module covers multiple real-life case examples and will conclude with a case study for classroom discussion.

Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022SP

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