NBA 5070

NBA 5070

Course information provided by the 2025-2026 Catalog.

The course provides a hand-on experience for learning the key philosophies and tactics of entrepreneurial activity and the entrepreneurial mindset. The unique focus of this class is that it is designed for Scientists & Engineers who would start a business that would have meaningful technology at the heart of the company. This includes the development of a viable business concept, customer discovery, the evaluation and planning of the start-up businesses, go-to-market strategy, intellectual property, and financing. The course utilizes lectures, directed readings, and guest speakers. The goal is a meaningful understanding of how to design a new business venture, achieved by building and communicating the framework for a viable business.


Last 4 Terms Offered 2025FA, 2025SP, 2024FA, 2024SP

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Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 17445 NBA 5070   LEC 001

    • TR
    • Jan 20 - May 5, 2026
    • Ray, G

      Treat, B

  • Instruction Mode: In Person

    Enrollment limited to: non-Johnson graduate students . ** S/U or Letter Grade Only - No Audits Allowed ** Deadline for Changing Grade Option: March 17, 2026.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.

Syllabi: none
  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  • 17446 NBA 5070   LEC 002

    • Jan 20 - May 5, 2026
    • Ray, G

      Treat, B

  • Instruction Mode: Distance Learning-Asynchronous

    Enrollment limited to: Master of Engineering (M.Eng.) distance learning students. ** S/U or Letter Grade Only - No Audits Allowed ** Deadline for Changing Grade Option: March 17, 2026.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.