NBA 4920

Last Updated

  • Schedule of Classes - October 31, 2025 7:07PM EDT

NBA 4920
AI for Business Applications

Course information provided by the 2025-2026 Catalog.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.


Last 4 Terms Offered 2025SP, 2024SP, 2023SP, 2022FA

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Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits GradeNoAud

  • 17557 NBA 4920   LEC 001

  •  
    • TR
    • Jan 20 - May 5, 2026

    • Manzoor, E

  • Instruction Mode: In Person

    Enrollment limited to: undergrad seniors and juniors.
    Add/Drop dates: 9:00am, January 13, 2026 – 11:59pm, February 3, 2026. Students are required to obtain faculty permission to add/drop after February 3, 2026. If you drop after March 17, 2026, you will also receive a “W” on your transcript.