VTMED 6773

Last Updated

  • Schedule of Classes - November 16, 2024 7:33PM EST
  • Course Catalog - November 16, 2024 7:07PM EST

VTMED 6773
Services Marketing

Course information provided by the Courses of Study 2024-2025.

This course intends to teach essential concepts of services marketing with an emphasis on helping develop customer service skills that lead to customer satisfaction and business success / growth. We will explore quality improvement processes and strategies to maintain high quality of service. Concepts include customer service skills, assessment of customer satisfaction, market segment, target market, positioning strategy, market mix, service recovery system, marketing opportunities and research tools, and administration / analysis of customer surveys for business decision making amongst others.

When Offered Spring.

Permission Note Enrollment limited to: third-year veterinary students.

View Enrollment Information

Syllabi: none

  •   Four Week - Third. 

  • 1 Credit Sat/Unsat

  • 18106 VTMED 6773   LEC 001

  •  
    • W
    • Mar 24 - Apr 18, 2025

    • Colon, J

  • Instruction Mode: In Person