PUBPOL 3060
Last Updated
- Schedule of Classes - December 7, 2024 7:39PM EST
- Course Catalog - December 7, 2024 7:07PM EST
Classes
PUBPOL 3060
Course Description
Course information provided by the Courses of Study 2024-2025.
This course will explore the history, research, and present-day usage of political messaging to achieve public policy aims — from elections to legislative battles in Congress. We'll break down how political actors craft messages across different mediums to activate matrices of voters scattered across the electorate. In doing so, we'll discuss the psychology of voter decision making, the influence of popular culture, changing patterns of media consumption, and how political messaging really works behind the scenes, from ad-making to earned media. Most importantly, we'll draw in outside experts from across the political spectrum to discuss their experience in political communications — offering students a practical view into real-life politicking and an enhanced understanding of the professional landscape. Students will put these ideas into practice through active participation in class discussions and rigorously researched written assignments analyzing real-life political messages.
When Offered Spring.
Outcomes
- How political messages are crafted by various actors, such as candidates, PACs, interest groups, and public officials. This will include high-level decision making, common production choices, media strategies, and historical trends.
- The impact political messages have on the electorate, from their ability (or, in some cases, inability) to affect voter behavior to their influence on broader popular culture.
- The extent to which public policy is actually shaped by political messaging.
- The professional landscape of political messaging, and how experts in the field leverage strategic communications to make their case to the American people.
Regular Academic Session.
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Credits and Grading Basis
2 Credits GradeNoAud(Letter grades only (no audit))
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Class Number & Section Details
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Meeting Pattern
- F
- Jan 31, 2025
Instructors
Israel, S
- S
- Feb 1, 2025
Instructors
Israel, S
- S
- Feb 1, 2025
Instructors
Israel, S
- F
- Feb 28, 2025
Instructors
Israel, S
- S
- Mar 1, 2025
Instructors
Israel, S
- S
- Mar 1, 2025
Instructors
Israel, S
- F
- Mar 21, 2025
Instructors
Israel, S
- S
- Mar 22, 2025
Instructors
Israel, S
- S
- Mar 22, 2025
Instructors
Israel, S
- F
- Apr 11, 2025
Instructors
Israel, S
- S
- Apr 12, 2025
Instructors
Israel, S
- S
- Apr 12, 2025
Instructors
Israel, S
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Additional Information
Instruction Mode: In Person
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