NCC 5530

Last Updated

  • Schedule of Classes - November 16, 2024 7:33PM EST
  • Course Catalog - November 16, 2024 7:07PM EST

NCC 5530
Marketing Management

Course information provided by the Courses of Study 2024-2025.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-Johnson School students.

Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 4530

  • 3 Credits GradeNoAud

  •  6489 NCC 5530   LEC 001

  •  
    • TR
    • Jan 21 - May 6, 2025

    • Yoon, R

  • Instruction Mode: In Person
    Enrollment limited to: NON-Master of Business Administration graduate students only.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.