NBAY 5400

Culture Media Tech Intensive

Course Description

Course information provided by the Courses of Study 2024-2025.

Digital technologies are changing how consumers interact and engage with the information, arts, and entertainment industries, significantly disrupting these markets, and in turn, gradually altering the fabric of society. At the same time, markets for cultural goods are complex and difficult to navigate, build, and maintain. Business leaders and entrepreneurs in these markets must, therefore, understand the structure and functioning of these markets and the corresponding ecosystem in order to sustainably capture economic value and maximize societal impact in the face of disruptive change, potentially by harnessing those same technological advances. The Culture & Media-Tech Intensive will explore and understand these disruptions and their strategic and cultural implications for business leaders, entrepreneurs, as well as public institutions and society through conceptual frameworks, tools and methods, and practical application of these concepts and tools in real-world projects. Students will analyze cases of organizations in a wide range of industries such as art, fashion/online retail, games, publishing/media, and theater to explore and understand the economic, organizational, and strategic underpinnings of audience/market-building and retention by media and culture firms, markets, and institutions operating in the digital context. The learning from classroom concepts and tools and methodologies will be supplemented by practical insights provided by the real-world projects and guest speakers.

When Offered Spring.

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