NBA 6910

NBA 6910

Course information provided by the Courses of Study 2024-2025.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the "nuts and bolts" of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. In this course, students will form teams and take a product idea through all stages of product development - business model development, prototyping, funding, manufacturing and fulfillment. Topics covered will include current product development ecosystem, Intellectual property, manufacturing and materials, scaling, roles, core documentation, and more.

When Offered Spring.

Comments The course will provide both classroom lectures/discussions and hands on exploration.

View Enrollment Information

Syllabi: none
  •   Seven Week - First. 

  • 1.5 Credits Opt NoAud

  • 11914 NBA 6910   LEC 001

    • MW
    • Jan 21 - Mar 11, 2025
    • Rother, K

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) students, graduate students, and seniors and juniors. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline to change grade option: February 19, 2025. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.