NBA 6682

Last Updated

  • Schedule of Classes - December 11, 2024 7:49PM EST
  • Course Catalog - December 11, 2024 7:09PM EST

NBA 6682
Crisis Communications for Business Leaders

Course information provided by the Courses of Study 2024-2025.

Business leaders today constantly face crises that threaten their company's reputation. Such defining moments require effective crisis communication to mitigate negative effects, build trust with the organization's internal and external audiences and navigate through the crisis gracefully and effectively towards resolution. In this course you will learn to anticipate and appreciate the complexities and challenges of brand reputation management during a crisis and develop strategies and techniques to communicate with various constituencies, especially the media/public, employees and major stakeholders. You will apply principles of effective crisis communication management through a simulation, and will develop message maps for emergency and other crisis scenarios. Course work includes readings, case analyses, and simulations.

When Offered Fall, Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits S/U NoAud

  • 12210 NBA 6682   LEC 001

  •  
    • T
    • Jan 21 - Mar 11, 2025

    • Karamanis, T

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) and graduate students. *Must Attend First Class*
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits S/U NoAud

  • 18411 NBA 6682   LEC 002

  •  
    • W
    • Mar 12 - May 6, 2025

    • Karamanis, T

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) and graduate students. *Must Attend First Class*
    Add/Drop dates: 9:00 am, March 12, 2025 - 11:59 pm, March 19, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after March 19, 2025. If you drop after April 9, 2025, you will also receive a "W" on your transcript in addition to the late fees.