NBA 6650

Last Updated

  • Schedule of Classes - January 1, 2025 7:35PM EST
  • Course Catalog - January 1, 2025 7:07PM EST

NBA 6650
The Strategic Management of Technology and Innovation

Course information provided by the Courses of Study 2024-2025.

This is an introductory management course covering the management of technology and innovation in established firms. This course will explore what lessons large firms can learn from startups as well. This course is designed for students who may someday work in roles that require them to apply entrepreneurial thinking to launch new products and business models to capture new markets and evade disruption. Students taking this course will receive an understanding of how to incorporate aspects of entrepreneurship into their work in established firms to better discover and exploit valuable opportunities. This course will discuss how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. This course will examine technology companies such as Netflix, Google, Adobe, Eli Lilly, etc. and explore the questions: Why do some technology leaders fail, and how do technology innovators successfully take on and replace incumbent firms? This course will discuss how to design and lead innovative organizations and teams to develop new products and identify opportunities for new products and market segments and effective strategies for managing intellectual property.

When Offered Summer.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Opt NoAud

  •  6609 NBA 6650   LEC 001

  •  
    • R
    • Jan 21 - May 6, 2025

    • Sine, W

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) students, Johnson Master of Professional Studies (MPS) students, graduate students, seniors, and juniors For Johnson Students: If you are taking this class to fulfill your Leadership requirement, it must be taken as LETTER GRADED. ** S/U or Letter Grade Only - NO AUDITS ALLOWED ** Deadline for Changing Grade Option: March 18th This course counts as a Management Science Elective. This course counts as a Leadership Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.