NBA 6340

Last Updated

  • Schedule of Classes - November 16, 2024 7:33PM EST
  • Course Catalog - November 16, 2024 7:07PM EST

NBA 6340
Customer Analytics and Strategy

Course information provided by the Courses of Study 2024-2025.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Fall, Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 11911 NBA 6340   LEC 001

  •  
    • TR
    • Jan 21 - Mar 11, 2025

    • Park, Y

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) and graduate students, and seniors. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 11912 NBA 6340   LEC 002

  •  
    • TR
    • Jan 21 - Mar 11, 2025

    • Park, Y

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) and graduate students, and seniors. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, January 28, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after January 28, 2025. If you drop after February 19, 2025, you will also receive a "W" on your transcript in addition to the late fees.

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 12454 NBA 6340   LEC 003

  •  
    • T
    • Mar 12 - May 6, 2025

    • Park, Y

  • Instruction Mode: Hybrid-Online and In Person
    Enrollment limited to: Master of Business Administration (MBA) students, Master of Science students, Master of Professional Studies students, and seniors. This course counts as a Management Science Elective.
    Add/Drop dates: 9:00 am, March 12, 2025 - 11:59 pm, March 19, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after March 19, 2025. If you drop after April 9, 2025, you will also receive a "W" on your transcript in addition to the late fees.