NBA 6045

Last Updated

  • Schedule of Classes - December 11, 2024 7:49PM EST
  • Course Catalog - December 11, 2024 7:09PM EST

NBA 6045
Innovation and New Product Management

Course information provided by the Courses of Study 2024-2025.

The objective of this course is to build a foundational understanding of the product management function in modern organizations. This course takes a consumer-centric and data-driven approach to the challenge of developing and launching new products into the market, as well as managing them over their lifecycle. Focusing mainly (but not exclusively) on technology companies interested in pursuing growth, we will discuss the steps needed to develop and bring products to market, including understanding customer needs to create mutual value, conducting demand forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. To bridge theory and practice, class sessions will interweave lectures, case discussions, in-class exercises, and guest speakers. Deliverables include individual and groups assignments and a final group project.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - First. 

  • 1.5 Credits GradeNoAud

  • 12442 NBA 6045   LEC 001

  •  
    • MW
    • Jan 21 - Mar 11, 2025

    • Kankanhalli, S

  • Instruction Mode: In Person
    Enrollment limited to: Master of Business Administration (MBA) and graduate students.
    Add/Drop dates: 9:00 am, January 14, 2025 - 11:59 pm, February 4, 2025. Students will be assessed a $100 late fee and be required to obtain faculty permission to add/drop after February 4, 2025. If you drop after March 18, 2025, you will also receive a "W" on your transcript in addition to the late fees.