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The ability to create and evaluate business strategies is a critical skill for leaders in organizations of all types. This course introduces concepts and tools to help students develop an understanding of how strategies are formed and managed, and how competitive advantage may be created and sustained. We discuss different business models, the importance of customers, how to assess an organization's resources and capabilities, and how to adapt to changes in the competitive environment. Creating a business strategy is a fun, interactive process; the class is designed to mirror this by using real-world case studies, supplemented by a mix of in-class activities and interactive lectures. The course concludes with a series of case competitions, including a final competition judged by a panel of external experts.
When Offered Spring.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both HADM 4410 and ILROB 4640.
3 Credits
GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
18048ILROB 4640 LEC 001
Meeting Pattern
MW
Jan 21 - May 6, 2025
Instructors
Briscoe, F
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
Additional Information
Instruction Mode: In Person
Syllabi:
none
Regular Academic Session.
Credits and Grading Basis
3 Credits
GradeNoAud(Letter grades only (no audit))
Class Number & Section Details
18049ILROB 4640 LEC 002
Meeting Pattern
MW
Jan 21 - May 6, 2025
Instructors
Briscoe, F
To be determined. There are currently no textbooks/materials listed, or no textbooks/materials
required, for this section. Additional information may be found on the syllabus provided by your professor.
For the most current information about textbooks, including the timing and options for purchase, see the
Cornell Store.
