HADM 6481

Last Updated

  • Schedule of Classes - December 10, 2024 7:37PM EST
  • Course Catalog - December 10, 2024 7:07PM EST

HADM 6481
Brand Management

Course information provided by the Courses of Study 2024-2025.

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.

When Offered Spring.

Permission Note Enrollment limited to: EMMH students.

Satisfies Requirement Elective.

Outcomes
  • Students will learn how to manage a brand for increased customer engagement, market advantage and profitability.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits Graded

  • 18426 HADM 6481   LEC 001

  •  
    • F
    • Mar 17 - May 4, 2025

    • Dev, C

  • Instruction Mode: Distance Learning-Synchronous
    Enrollment limited to: Executive Master of Management in Hospitality (EMMH) students.