HADM 6481
Last Updated
- Schedule of Classes - December 5, 2024 7:39PM EST
- Course Catalog - December 5, 2024 7:07PM EST
Classes
HADM 6481
Course Description
Course information provided by the Courses of Study 2024-2025.
Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. This course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises, case studies, and guest speakers you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts, reading and discussing seminal brand management research, insights from guest speakers, and discussing hospitality brand case studies. Learning is assessed via in-class contributions, analysis of cases, and a final research paper.
When Offered Spring.
Permission Note Enrollment limited to: EMMH students.
Satisfies Requirement Elective.
Outcomes- Students will learn how to manage a brand for increased customer engagement, market advantage and profitability.
Seven Week - Second.
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Credits and Grading Basis
1.5 Credits Graded(Letter grades only)
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