HADM 6470
Last Updated
- Schedule of Classes - December 13, 2024 7:37PM EST
- Course Catalog - December 13, 2024 7:09PM EST
Classes
HADM 6470
Course Description
Course information provided by the Courses of Study 2024-2025.
Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.
When Offered Spring.
Permission Note Enrollment limited to: graduate students.
Comments Undergraduate students should enroll in HADM 3470.
Regular Academic Session. Combined with: HADM 3470
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Credits and Grading Basis
3 Credits Opt NoAud(Letter or S/U grades (no audit))
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