HADM 6425

Introduction to the Global Leisure Cruise Industry

Course Description

Course information provided by the Courses of Study 2024-2025.

This course introduces students to the global leisure cruise industry—the economics, markets, and organizations that comprise the fastest-growing sector of the hospitality industry. Topics feature a conceptual grounding in cruise service management, including finance, strategic planning, demand and revenue management, marketing, distribution, hotel operations, marine operations, and human resource management, coupled with real-world application provided by executives from a leading company in the industry: Royal Caribbean Group. Students conduct integrative analyses that examine opportunities and challenges across the cruise industry.

When Offered Spring.

Permission Note Enrollment open to: MMH students. Other graduate students by permission of the instructor.

Comments Undergraduate students must enroll in HADM 4425.

• Understand the fast-changing economics of the global leisure cruise industry.
• Recognize the interdisciplinary business complexities of the cruise product as it evolves from a niche leisure product to a global travel and hospitality experience.
• Demonstrate problem-solving skills and approaches for addressing organizational, technological, and multi-cultural challenges in the leisure cruise industry.
• Appreciate the ethical issues facing the leisure cruise industry along environmental, cultural, and legal dimensions.
• Apply knowledge of hospitality management attained through the Nolan School's foundation courses to a unique hospitality business setting.
• Develop analytical skills and one's view of the broader hospitality industry.

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