HADM 3430
Last Updated
- Schedule of Classes - December 10, 2024 7:37PM EST
- Course Catalog - December 10, 2024 7:07PM EST
Classes
HADM 3430
Course Description
Course information provided by the Courses of Study 2024-2025.
This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.
When Offered Spring.
Prerequisites/Corequisites Prerequisite: HADM 2430 and HADM 2010 or equivalent.
Satisfies Requirement Satisfies HADM or free electives for NSHA students.
Regular Academic Session.
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Credits and Grading Basis
3 Credits Opt NoAud(Letter or S/U grades (no audit))
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