AEM 4620

Digital Innovation in Media Markets & Creative Industries

Course Description

Course information provided by the Courses of Study 2024-2025.

In this course we will examine the market dynamics and technological innovations that have challenged the traditional foundations and created opportunities for content producers in media and creative industries. The goal of the course is to develop strategies to identify and exploit new opportunities arising from technological changes, and to motivate regulatory solutions to address emerging market failures. To integrate a market-based approach with practical implications for firms and entrepreneurs, the course will consist of three components: theoretical frameworks, insights from academic literature, and basic data analysis.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: ECON 1110, AEM 2010, or equivalent.

• Describe the ways in which advances in technology affected the costs of production and distribution of creative content.
• Analyze the effects of the digital transformation on firm size and market structure in media industries.
• Evaluate the consequences of (free) digital distribution for the profitability and sustainability of traditional content creators.
• Formulate optimal strategies for entrepreneurs to extract value from creative content consumers and monetize digital platforms.
• Estimate the welfare gains to creative content consumers from enhanced information and variety.

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