AEM 4550
Last Updated
- Schedule of Classes - December 5, 2024 7:39PM EST
- Course Catalog - December 5, 2024 7:07PM EST
Classes
AEM 4550
Course Description
Course information provided by the Courses of Study 2024-2025.
This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.
When Offered Spring.
Prerequisites/Corequisites Prerequisite: AEM 2100, one of the following: AEM 2600, ECON 3030 or PUBPOL 2000, and MATH 1110 or equivalents.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4550 and AEM 5550.
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