AEM 4550

Last Updated

  • Schedule of Classes - December 17, 2024 7:35PM EST
  • Course Catalog - December 17, 2024 7:07PM EST

AEM 4550
Economics of Advertising

Course information provided by the Courses of Study 2024-2025.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2100, one of the following: AEM 2600, ECON 3030 or PUBPOL 2000, and MATH 1110 or equivalents.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4550 and AEM 5550.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  6598 AEM 4550   LEC 001

  •  
    • TR
    • Jan 21 - May 6, 2025

    • Liaukonyte, J

  • Instruction Mode: In Person