NCC 4530

Last Updated

  • Schedule of Classes - April 27, 2024 7:27PM EDT
  • Course Catalog - April 27, 2024 7:07PM EDT

NCC 4530
Marketing Management

Course information provided by the Courses of Study 2023-2024.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Comments This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: NCC 5530

  • 3 Credits GradeNoAud

  •  8437 NCC 4530   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to Undergraduate Seniors, Juniors, and Sophomores Only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $100.00 will be charged after February 5th. Deadline to drop without “W” March 18th is after this date, "W" grade on your transcript in addition to the late fees. Comments: Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.

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