NBA 6340

Last Updated

  • Schedule of Classes - May 19, 2024 7:32PM EDT
  • Course Catalog - May 19, 2024 7:07PM EDT

NBA 6340
Customer Analytics and Strategy

Course information provided by the Courses of Study 2023-2024.

The course is aimed at students who are interested in pursuing activities in customer strategy and analytics built around the notion of customer centricity. The primary objective of this course is to provide students how customer management can help accomplish strategic initiatives, improve firm profitability and build lasting competitive advantage. Students will be exposed to the practical side of customer management through case studies and hands-on exercises. This course is particularly relevant for students interested in careers in consulting, product, service and brand management, and retailing as well as for entrepreneurs.

When Offered Fall, Spring.

Prerequisites/Corequisites Prerequisite: NCC 5010, NCC 5030, or equivalent.

View Enrollment Information

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 11281 NBA 6340   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: MBA, Graduate students and Undergraduate Seniors. Add/Drop Dates: January 16th - January 29th Deadline to drop January 29, 2024, at 11:59pm. Permission from faculty required to add/drop after January 29th. A late fee of $100.00 will be charged after January 29th. Deadline to drop without “W” is February 19th. After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - First.  Combined with: AEM 4015

  • 1.5 Credits GradeNoAud

  • 11282 NBA 6340   LEC 002

  • Instruction Mode: In Person
    Enrollment limited to: MBA, Graduate students and Undergraduate Seniors. Add/Drop Dates: January 16th - January 29th Deadline to drop January 29, 2024, at 11:59pm. Permission from faculty required to add/drop after January 29th. A late fee of $100.00 will be charged after January 29th. Deadline to drop without “W” is February 19th. After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)

Syllabi: none

  •   Seven Week - Second. 

  • 1.5 Credits GradeNoAud

  • 17936 NBA 6340   LEC 003

  • Instruction Mode: Hybrid-Online and In Person
    Enrollment limited to MBA Graduate students (MS, MPS) and Undergraduate Seniors. Instruction Mode: Hybrid - half online and half in-person. The in-person class meets on Tuesdays. This class is hybrid, half of the materials will be covered through eCornell content and the other half in-person. Students can complete the eCornell content at their convenience and at their own pace. Add/drop dates: March 13th - March 20th. Deadline to drop March 20th at 11:59pm. Permission from faculty required to add/drop after March 20th. A late fee of $100.00 will be charged after March 20th. Deadline to drop without “W” April 10th After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)