NBA 6240

Last Updated

  • Schedule of Classes - May 11, 2024 7:28PM EDT
  • Course Catalog - May 11, 2024 7:06PM EDT

NBA 6240
Strategic Product and Marketing Immersion

Course information provided by the Courses of Study 2023-2024.

This immersion course is essential for students going into product management (tech) or brand management (consumer goods) careers. Many of our students are successfully placed in jobs in companies such as Amazon, Apple, American Express, Bayer, Colgate, Citibank, General Mills, Google, Microsoft, S C Johnson, Unilever, Verizon, or early-stage startups. Students interested in general management and those who plan to start their own businesses might also find this course useful. This course introduces students to the frameworks that address how to identify target customers, launch new products, run A/B tests to prove out growth strategies, write positioning statements, build brands, manage product portfolios, and optimize both digital and non-digital marketing activities. The course entails lectures, guest speakers, and a team-based, semester-long consulting project focused on a marketing or product management challenge.

When Offered Spring.

Permission Note Enrollment limited to: first-year MBA students and AMBA students from Johnson.
Prerequisites/Corequisites Prerequisite: all of the following: NCC 5000, NCC 5010, NCC 5020, NCC 5030, and NCC 5060, or permission of instructor.

Comments Full-time program for the semester; students are not able to take other courses concurrently. 

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 4 Credits GradeNoAud

  •  8254 NBA 6240   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: One Year MBA, 1st Year MBA Students only. There is a review process within the Johnson Registrar and the program for Johnson MPS and other graduate students to be considered for enrollment. Permission is needed from the faculty first. SPMI Immersion students only. Add/Drop dates: January 16th – February 5th Deadline to drop February 5th at 11:59pm. Permission from faculty required to add/drop after February 5th. A late fee of $500.00 will be charged after February 5th. Deadline to drop without “W” March 18th. After this date, "W" grade on your transcript in addition to the late fees. This course counts as a Management Science Elective.

    Instructor Consent Required (Add)