HADM 6480

Last Updated

  • Schedule of Classes - May 9, 2024 7:29PM EDT
  • Course Catalog - May 9, 2024 7:06PM EDT

HADM 6480
Brand Management

Course information provided by the Courses of Study 2023-2024.

Brands have become the central organizing principle of most hospitality organizations, guiding many decision and actions. This elective course addresses important brand management decisions faced by hospitality firms. Combining the latest in thought leadership on this topic with practical exercises and research presentations, you will learn how to manage a brand for increased customer engagement, market advantage and profitability. We will cover key elements of brand management via presentations on key concepts as well as reading and presenting brand management research to give you the skills to incorporate both industry practices and insight from empirical articles into your brand management toolkit.

When Offered Spring.

Comments Undergraduate students should enroll in HADM 4480.

View Enrollment Information

Syllabi: none

  •   Regular Academic Session.  Combined with: HADM 4480

  • 3 Credits Opt NoAud

  • 17799 HADM 6480   LEC 001

  •  
    • MW Statler Hall 265
    • Jan 22 - May 7, 2024

    • Fulmer, A

  • Instruction Mode: In Person
    Reserved for graduate students. Undergraduate students must enroll in HADM 4480. Please click here: https://cornell.ca1.qualtrics.com/jfe/form/SV_38W5UmGBwmycMJM to add yourself to the wait list.