AEM 5410

AEM 5410

Course information provided by the Courses of Study 2023-2024.

This course provides a fundamental understanding of marketing research methods typically employed by firms. It is primarily aimed towards the manager who must decide the direction of research activities and focuses on how one should design research, construct questionnaires, and collect and analyze data. The course will primarily focus on the interpretation and use of results rather than mathematical derivations. Students will be exposed to the practical side of marketing research through problem sets and projects.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2400 or AEM 2420 or equivalent.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: AEM 4410

  • 3 Credits Opt NoAud

  •  8514 AEM 5410   LEC 001

    • MW Warren Hall B75
    • Jan 22 - May 7, 2024
    • Fisher, G

  • Instruction Mode: In Person
    Enrollment preference given to students in the MPS-AEM program.