AEM 4550

AEM 4550

Course information provided by the Courses of Study 2023-2024.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.

When Offered Spring.

Prerequisites/Corequisites Prerequisite: AEM 2100, one of the following: AEM 2600, ECON 3030 or PUBPOL 2000, and MATH 1110 or equivalents.
Forbidden Overlaps Forbidden Overlap: due to an overlap in content, students will not receive credit for both AEM 4550 and AEM 5550.

View Enrollment Information

  •   Regular Academic Session. 

  • 3 Credits Graded

  •  8359 AEM 4550   LEC 001

    • TR Warren Hall 101
    • Jan 22 - May 7, 2024
    • Liaukonyte, J

  • Instruction Mode: In Person
    Prerequisite: AEM 2600 or ECON 3030; AEM 2100; or equivalents.