NCC 5530

NCC 5530

Course information provided by the Courses of Study 2022-2023.

This course introduces students to the basic principles of marketing management. The course will familiarize students with all the key concepts in the field, including marketing strategy, marketing analysis (i.e., customer analysis, competitor analysis, and company analysis), and marketing mix (product/ pricing/ advertising and promotion, and distribution). The course will employ a mix of lectures and field-based reading materials to introduce these principles.  A major component of the course will focus on case discussions that will provide students an opportunity to apply the marketing principles by critically analyzing real-world marketing scenarios.

When Offered Fall, Spring.

Permission Note Enrollment limited to: non-Johnson School students.

Comments Similar in content to M.B.A. core course NCC 5030. This course can be used to fulfill a core course in the Undergraduate Business Minor.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: NCC 4530

  • 3 Credits GradeNoAud

  •  8344 NCC 5530   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to non-MBA Graduate students only. Undergrad Seniors, Juniors, and Sophomores need to register for NCC 4530. Non-MBA Students ONLY: Add/drop: January 17th at 9:00am to February 6th at 11:59pm. You may add or drop a full semester class after February 6th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 20th at 11:59pm you will also receive a "W" on your transcript in addition to the late fees.