NBA 6690

Last Updated

  • Schedule of Classes - June 7, 2023 8:54PM EDT
  • Course Catalog - June 7, 2023 7:14PM EDT

NBA 6690
Building a Consumer Internet Business

Course information provided by the Courses of Study 2022-2023.

Building almost any consumer-facing business at scale requires using the internet for core operations around attracting and engaging users, and generating revenue. Even traditionally "offline" industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This trend has been accelerated by the Covid-19 pandemic and the social distancing steps taken to contain it. In this course, we study key themes relevant to building a successful consumer-facing internet business - (1) user growth and engagement, (2) monetization, and (3) leveraging platforms.

When Offered Spring.

View Enrollment Information

Syllabi: none

  •   Seven Week - Second. 

  • 1 Credit Opt NoAud

  • 11512 NBA 6690   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: Johnson MBA and Graduate students Deadline for Changing Grade Option: Prior to start of 2nd class meeting. Add/Drop dates: January 17th at 9:00am through January 30th at 11:59pm or prior to first class if class is held before these dates. Students may attend first class, but must drop BEFORE the 2nd class meeting to avoid penalties. Send email to gm-registrar@cornell.edu before the 2nd meeting date to request the drop. There is a late fee of $100.00 for each add or drop transaction after the 2nd class meeting date. You will also receive a "W" on your transcript in addition to the late fees after the 2nd class meeting date. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. This course is a Management Science Elective.

    Department Consent Required (Add)