NBA 6240

Last Updated

  • Schedule of Classes - June 7, 2023 8:54PM EDT
  • Course Catalog - June 7, 2023 7:14PM EDT

NBA 6240
Strategic Product and Marketing Immersion

Course information provided by the Courses of Study 2022-2023.

This immersion course is essential for students going into product management (tech) or brand management (consumer goods) careers. Many of our students are successfully placed in jobs in companies such as Amazon, Apple, American Express, Bayer, Colgate, Citibank, General Mills, Google, Microsoft, S C Johnson, Unilever, Verizon, or early-stage startups. Students interested in general management and those who plan to start their own businesses might also find this course useful. This course introduces students to the frameworks that address how to identify target customers, launch new products, run A/B tests to prove out growth strategies, write positioning statements, build brands, manage product portfolios, and optimize both digital and non-digital marketing activities. The course entails lectures, guest speakers, and a team-based, semester-long consulting project focused on a marketing or product management challenge.

When Offered Spring.

Permission Note Enrollment limited to: first-year MBA students and AMBA students from Johnson.
Prerequisites/Corequisites Prerequisite: all of the following: NCC 5000, NCC 5010, NCC 5020, NCC 5030, and NCC 5060, or permission of instructor.

Comments Full-time program for the semester; students are not able to take other courses concurrently. 

View Enrollment Information

Syllabi: none

  •   Regular Academic Session. 

  • 4 Credits GradeNoAud

  •  8365 NBA 6240   LEC 001

  • Instruction Mode: In Person
    Enrollment limited to: One Year MBA and 1st Year MBA Students Only SPMI Immersion students only. Add/Drop Dates: Johnson Students – January 17th at 9:00am to February 6th at 11:59pm. You may only add or drop a full semester class after February 6th with permission of the faculty AND a late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 20th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during their enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. This course is a Management Science Elective.

    Department Consent Required (Add)