HADM 6435

HADM 6435

Course information provided by the Courses of Study 2022-2023.

Luxury Marketing is a new course designed to help students gain a thorough understanding of luxury service management and the specific challenges of marketing to luxury consumers. Marketing luxury services requires specific principles to enhance and preserve the image of finest quality, exclusiveness, and hedonic value. This course is designed to sharpen student knowledge in marketing by contrasting traditional versus luxury-specific marketing principles within the service sector. This 14-session course is structured around a mix of cases, company projects and guest lectures from industry professionals, and designed to provide real-world learning opportunities and exposure to various luxury sectors.

When Offered Spring.

Fees Field trip fee: $50.
Prerequisites/Corequisites Prerequisite: HADM 2430, HADM 7430, or equivalent.

Comments Undergraduates should enroll in HADM 4435.

View Enrollment Information

Syllabi: none
  •   Regular Academic Session.  Combined with: HADM 4435

  • 3 Credits GradeNoAud

  •  8551 HADM 6435   LEC 001

    • TR Statler Hall 291
    • Jan 23 - May 9, 2023
    • LaTour, K

  • Instruction Mode: In Person
    Prerequisite: HADM 2430 or equivalent. Undergraduates should enroll in HADM 4435. Field Trip Fee: $50.00. The last day to drop this course is January 26, 2023.