TECH 5240

Last Updated

  • Schedule of Classes - June 10, 2022 7:44AM EDT
  • Course Catalog - June 9, 2022 7:14PM EDT

TECH 5240
Interface as Brand

Course information provided by the Courses of Study 2021-2022.

A picture might be worth a thousand words. An interface can be worth a thousand pictures. – Ben Shneiderman The interface is perhaps the most important aspect of a product. In a world gone digital, it is also the primary touchpoint of a brand. Every product – and now, every brand – lives and dies with the interface. In other words, a brand is only as good as the interface. This course is designed to help students understand the strategic and practical aspects of designing a brand and an interface. We will cover the principles of brand strategy and brand design, user experience and interface design (UX/UI), and how to build a brand for the customer of the 21st century.

When Offered Spring.

Permission Note Enrollment limited to: Cornell Tech students.

View Enrollment Information

Syllabi:

  •   Seven Week - Second. 

  • 1 Credit GradeNoAud

  • 13003 TECH 5240   LEC 030

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  • Instruction Mode: In Person
    Taught in NYC. Enrollment Limited to Cornell Tech Students. This course is part of the Studio Curriculum. TECH 5900 is a prerequisite. This course is not available to 1st year Jacob Students. The add/drop deadline is February 21st at 2pm ET.